2014- 2021
Shoot Blue
Independent camera and lighting equipment rental house based in London, UK.
Photography
Branding
Intro
Branding project with energy of cinema technology and clean geometry of modern design.
Look and Feel
This project fuses bold visual identity with crisp, cinematic photography to reflect Shoot Blue’s sharp focus on camera equipment hire and tech. Over six years, I led the development and execution of ShootBlue’s internal brand identity. From logo creation and visual guidelines to typography, layout systems, and colour palettes, I built a consistent, flexible brand foundation.
Environmental Design
This extended into physical assets such as business cards, cable wraps, stickers, and other branded materials, ensuring every touchpoint reflected a unified visual language.
I managed all in-house photography, from studio product shoots to behind-the-scenes coverage and on-location sessions. These assets played a key role in shaping ShootBlue’s content strategy, appearing across digital platforms, social media, promotional materials, and internal communications. Each image was produced with a clear purpose: to communicate quality, professionalism, and authenticity.
Also extended the brand into ShootBlue’s physical environments through environmental design. This included internal signage, colour schemes, wall graphics, and employee-focused visual elements that elevated the workplace atmosphere. The goal was to create a space that was not only functional, but also a daily expression of the brand’s identity and culture.
Brand Perception
I led the creative direction for ShootBlue’s presence at the BSC Expo, one of the industry’s key events.
I designed the booth, visual materials, and event assets to reflect ShootBlue’s high standards and forward-thinking attitude. Our growing brand presence and consistent creative strategy contributed to ShootBlue achieving BBC Approved Supplier status, an important recognition that aligned with our goals for trust and credibility.
Social Media
I created and delivered visual-first campaigns across different social media platforms. With tailored content strategy designed to increase reach, engagement, and brand presence. From new equipment announcements to team features and company updates, I developed content that kept the brand relevant and visible in the competitive media production space.
With tailored content strategy designed to increase reach, engagement, and brand presence. From new equipment announcements to team features and company updates, I developed content that kept the brand relevant and visible in the competitive media production space. was responsible for the design and visual alignment of the ShootBlue website. My focus was to maintain consistency with the brand’s values while ensuring a clean, functional, and visually engaging experience. The site evolved over time to support marketing goals, new service launches, and the broader customer journey.
More Works
(GQ® — 02)
©2024
FAQ
01
What software tools do you use?
02
How do you price your work?
03
What's your Location?
04
What do you need from me to get started?
05
How long does a typical project take?
06
Can I request edits or changes along the way?
07
Do you offer support after the project is delivered?
2014- 2021
Shoot Blue
Independent camera and lighting equipment rental house based in London, UK.
Photography
Branding
Intro
Branding project with energy of cinema technology and clean geometry of modern design.
Look and Feel
This project fuses bold visual identity with crisp, cinematic photography to reflect Shoot Blue’s sharp focus on camera equipment hire and tech. Over six years, I led the development and execution of ShootBlue’s internal brand identity. From logo creation and visual guidelines to typography, layout systems, and colour palettes, I built a consistent, flexible brand foundation.
Environmental Design
This extended into physical assets such as business cards, cable wraps, stickers, and other branded materials, ensuring every touchpoint reflected a unified visual language.
I managed all in-house photography, from studio product shoots to behind-the-scenes coverage and on-location sessions. These assets played a key role in shaping ShootBlue’s content strategy, appearing across digital platforms, social media, promotional materials, and internal communications. Each image was produced with a clear purpose: to communicate quality, professionalism, and authenticity.
Also extended the brand into ShootBlue’s physical environments through environmental design. This included internal signage, colour schemes, wall graphics, and employee-focused visual elements that elevated the workplace atmosphere. The goal was to create a space that was not only functional, but also a daily expression of the brand’s identity and culture.
Brand Perception
I led the creative direction for ShootBlue’s presence at the BSC Expo, one of the industry’s key events.
I designed the booth, visual materials, and event assets to reflect ShootBlue’s high standards and forward-thinking attitude. Our growing brand presence and consistent creative strategy contributed to ShootBlue achieving BBC Approved Supplier status, an important recognition that aligned with our goals for trust and credibility.
Social Media
I created and delivered visual-first campaigns across different social media platforms. With tailored content strategy designed to increase reach, engagement, and brand presence. From new equipment announcements to team features and company updates, I developed content that kept the brand relevant and visible in the competitive media production space.
With tailored content strategy designed to increase reach, engagement, and brand presence. From new equipment announcements to team features and company updates, I developed content that kept the brand relevant and visible in the competitive media production space. was responsible for the design and visual alignment of the ShootBlue website. My focus was to maintain consistency with the brand’s values while ensuring a clean, functional, and visually engaging experience. The site evolved over time to support marketing goals, new service launches, and the broader customer journey.
More Works
(GQ® — 02)
©2024
FAQ
01
What software tools do you use?
02
How do you price your work?
03
What's your Location?
04
What do you need from me to get started?
05
How long does a typical project take?
06
Can I request edits or changes along the way?
07
Do you offer support after the project is delivered?
2014- 2021
Shoot Blue
Independent camera and lighting equipment rental house based in London, UK.
Photography
Branding
Intro
Branding project with energy of cinema technology and clean geometry of modern design.
Look and Feel
This project fuses bold visual identity with crisp, cinematic photography to reflect Shoot Blue’s sharp focus on camera equipment hire and tech. Over six years, I led the development and execution of ShootBlue’s internal brand identity. From logo creation and visual guidelines to typography, layout systems, and colour palettes, I built a consistent, flexible brand foundation.
Environmental Design
This extended into physical assets such as business cards, cable wraps, stickers, and other branded materials, ensuring every touchpoint reflected a unified visual language.
I managed all in-house photography, from studio product shoots to behind-the-scenes coverage and on-location sessions. These assets played a key role in shaping ShootBlue’s content strategy, appearing across digital platforms, social media, promotional materials, and internal communications. Each image was produced with a clear purpose: to communicate quality, professionalism, and authenticity.
Also extended the brand into ShootBlue’s physical environments through environmental design. This included internal signage, colour schemes, wall graphics, and employee-focused visual elements that elevated the workplace atmosphere. The goal was to create a space that was not only functional, but also a daily expression of the brand’s identity and culture.
Brand Perception
I led the creative direction for ShootBlue’s presence at the BSC Expo, one of the industry’s key events.
I designed the booth, visual materials, and event assets to reflect ShootBlue’s high standards and forward-thinking attitude. Our growing brand presence and consistent creative strategy contributed to ShootBlue achieving BBC Approved Supplier status, an important recognition that aligned with our goals for trust and credibility.
Social Media
I created and delivered visual-first campaigns across different social media platforms. With tailored content strategy designed to increase reach, engagement, and brand presence. From new equipment announcements to team features and company updates, I developed content that kept the brand relevant and visible in the competitive media production space.
With tailored content strategy designed to increase reach, engagement, and brand presence. From new equipment announcements to team features and company updates, I developed content that kept the brand relevant and visible in the competitive media production space. was responsible for the design and visual alignment of the ShootBlue website. My focus was to maintain consistency with the brand’s values while ensuring a clean, functional, and visually engaging experience. The site evolved over time to support marketing goals, new service launches, and the broader customer journey.
More Works
©2024
FAQ
What software tools do you use?
How do you price your work?
What's your Location?
What do you need from me to get started?
How long does a typical project take?
Can I request edits or changes along the way?
Do you offer support after the project is delivered?